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The looks of the French court were disseminated through prints, from the 16th century, but became prevalent with the promotion of the centralized court around king Louis XIV, and the style that became known under his name. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton, which was founded in 1912 by Lucien Vogel and regularly published until 1925 . The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or campaign messages to the target audi...

Chopra said she studied method acting to make her character seem real. The actress said that her character is determined and added, "While her father wants her to become an accountant she aspires to become the leading model in fashion industry". Addressing rumours that the film was an exposé of the fashion industry, she said, "It is nothing like that. Whatever problems that come up to my character in the film are not because of the profession but because of the choices that my character makes in her life". Arjan Bajwa described his character, an aspiring fashion model, as uncompromising, achieving success in his own way. Samir Soni found his role as a closeted fashion designer very challenging, requiring research to flesh out the character and his personality. Soni's greatest challenge was to avoid a stereotypical homosexual character, instead subtly expressing his sexuality in his personality and relationships with the film's other characters. Though dif...